Jaina Han, established WAD in 2016 as one of the first companies financed solely by Global capital to export to the World.
She startup initially focused on trading cosmetics and clothes from South Korea. From humble beginnings, WAD now operates one of the most extensive global D2C networks in the world. With some 5,000 people in more than 5 offices and distribution centers across 10 different markets, we use our extensive global reach, depth of experience, market knowledge, and technology to help brands and retailers respond quickly to evolving consumer and production trends. Over the years, despite major changes and disruptions, innovation and creativity continues to drive our business. Connecting bright minds and crowdsourcing ideas, using design thinking, collaborative work spaces and rapid prototyping are just some of the ways we innovate at WAD every day.