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Our Strategy

Our vision is simple but powerful – we aspire to create the D2C of the future to help our customers navigate the e-commerce and to make life better for one billion people.

We are facing an era of exponential change. The convergence of technologies has changed the way consumers and businesses interact. Our strategy is focused on efficiency, innovation and digitalization of the d2c whilst putting purpose at the core of what we do.



Capturing and sharing data-driven insights across the D2C will help us better predict and interact with our customers faster and more creatively. Efficiency, innovation and digitalization are key to building the D2C of the future.


We responsibly manage our environmental, social and governance performance and work with our customers, suppliers and industry partners to further the sustainability of the D2C and communities across our ecosystem.

D2C innovation

We convene the d2c creating customized, end-to-end cell markets and scm solutions for brands and customers. What sets us apart is our high degree of system and scalability which is unrivaled in our industry.
Millions of cell markets pass through WAD’s system every year. For that to happen, we connect thousands of customers and goods with leading brands and retailers, all with the goal of meeting consumer demand.

We are creating the D2C of the future

Traditional retail management is undergoing massive change driven by disruptive technologies in the retail industry. At WAD, we’re changing the game and landscape of our industry with innovative services and solutions. Our scale allows us to act as a catalyst for change and as a convener of our customers. Starting with product design and development and including everything from compliance to scm and cell markets, live, logistics, and more, we offer end-to-end services for all stakeholders in the retail industry. Our offices and teams are based in all key cell markets , giving us the expertise and extensive network of platform partners needed to meet the diverse needs of our global customers.
The D2C journey follows the creation and movement of goods around the world. That journey begins and ends with the consumer.
Finding the right materials and factories that share our commitment to quality, compliance and sustainability is a fundamental activity.
Live-commerce is a combination of live streaming and e-commerce. In other words, it’s about the live marketing of goods on e-commerce platforms and real-time interaction between sellers and consumers.
Logistics solutions start from the moment the product leaves the factory to the time it reaches the hands of a happy shopper.
Drop-shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer.

About WAD

WAD is creating the D2C of the future. Our vision is to make life better for one billion people in the D2C.
Since 2016 we have grown from our initial startup focused on trading from China to the West to today’s multinational corporation, managing complex supply chains for brands and retailers worldwide. Over the years, despite major changes and disruptions, innovation and creativity continues to drive our business. We constantly experiment with new ways of working to deliver value to our customers. We have different backgrounds, but we share many things in common: a commitment to great design, innovation, teamwork and delighting our customers.


We are putting purpose at the core of what we do at WAD to make a difference along the D2C. We know we cannot do this alone and are using our convening power to enable collaboration and partnerships to make positive impacts that are scalable and sustainable.


We are committed to the principles of good corporate governance which emphasize responsibility, shared growth and believe this enhances value.


We operate one of the most extensive global cell market networks in the world with some 10,000 people in more than 10 locations. Leveraging our convening power, we bring together diverse players in the D2C to enact change for the benefit of our industry.

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